Picture this: Your greatest rivals, after years of disappointment and — let’s be blunt – failure, suddenly have turned things around. In just a few years, they have taken first place (which you think you deserve, of course) away from you and dominated the championship. Twice. And what’s worse, they’ve used your strategy (buy the best) to do it. What’s a slighted team to do?
Why, make headlines, of course. For example, drag out negotiations with your popular manager, and then fail to come to an agreement, doing your best to release statements to draw attention away from games that are still being played. In the midst of a historic game, have one of your best players, who, although never embraced by your fan base, is clearly headed to the Hall of Fame, announce that he is leaving the team. Finally, do your best to overshadow celebration with a job offer to one of the rising stars in the game. Draw attention away from the enemy and on to yourself.
Despite my professed aversion to both these teams, as a communications professional I have to admire the Yankees’ strategy. The irony and timing are amusing. Really, I think they must have given A-Rod some incentive for making his announcement at the end of the World Series. He’s a great player, but he’s never been embraced by Yankee Nation the way Jeter has been. And timing news about an offer to Girardi less than 24 hours after a Red Sox sweep? Classic. They may have still been celebrating in Beantown, but the rest of the world was fairly easily distracted by the LATEST news, and the Yanks provided it.
And now that Joe Girardi is officially the new Yankees manager, I have to decide what imapct, if any, this will have on my anti-Yankee sentiment. TheSassyOne has been a strong supporter of Girardi, and has made her preference for him over Pinella very clear. After listening to her, I’ve developed respect for the young manager. But I don’t cheer for the Yankees, based on the arrogance and sense of entitlement that permeates the team and their fans. I guess I’ll see how I feel next summer…
Posted by TheCleverOne
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Posted by TheCleverOne